What is Your Social Media Strategy?

What is Your Personal and Business Social Media Strategy? Maximizing Social Media Results

All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture
customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.

Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness.

At the end of this workshop, participants will be able to:

1. Explore how social media helps corporation predict trends
2. Examine how information and data is analyzed
3. Identify which types of industries can benefit from social media analytics
4. Explore trends and innovation around social media for business outcomes and professional development

Moderator: Nannette Kelly, Sr. Software Quality Assurance Engineer, Northrop Grumman Corporation

Panelist:

Jem Pagan, Director, Technology Strategy, JNK Securities Corp

Mike Powell, Vice President, Organizational Development & Training, Powell Consulting Group

Emily Vera, Social Recruiting Lead, Northrop Grumman Corporation